The 2025 MSP market saw average gross margins compress from 47% to 38% as commodity managed services hit price floors and AI-powered automation reduced labour requirements. Profitable MSPs in 2026 don't sell hours — they sell outcomes priced against the cost of failure. This whitepaper benchmarks margins across the four MSP service lines and identifies where margin still exists.
Aggregated from 80+ EU MSPs (10-200 staff) and Bitdefender partner ecosystem benchmarks. Each service line has different margin physics.
NIS2 transposition created an estimated 320,000 newly-regulated SMEs across the EU. Most have no internal capacity. MSPs that build a compliance practice in 2025-2026 capture a 5-year revenue tail.
The hourly billing model is dead. Outcome-based and consumption-based pricing protect margin against AI-driven labour reduction and customer scrutiny.
The whitepaper includes margin breakdowns by service line and country (ES, FR, NL, DE), a pricing model decision tree, contract templates that protect margin, and a 90-day plan to move your existing book to outcome-based pricing. Distributed only to verified MSP partners and prospective Speaklogix resellers.
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